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Case Study

Review Request Software — Asking, and Actually Getting the Review

Most businesses never ask. This asks for them — one designed email to the customer while the job is still fresh, and the reviews it brings back go straight onto the website.

What it costs youNothing extra

To ask a customerTwo clicks

Quickest review backUnder 3 minutes

Reviews can go toGoogle, Checkatrade & 7 more

The Requests screen: ten review requests with their platform, channel, status and the dates they were sent and completed. Contact names are blurred. — **Every request, and where it got to.** Sent, pending or completed, with the date it came back — and a resend for the ones that have not.

Almost nobody asks, and that is the whole problem

A happy customer will leave a review. They just will not think of it on their own, and by the evening the job is behind them and the moment has gone.

So the asking has to be the easy part. Pick the customer, pick where you want the review, press send. The email goes out written and designed, and the request is logged so you can see who has been asked, who has answered and who has not.

The email has to look like you, or it reads as spam

The first version of this went out as plain words — no logo, no signature. It did not work, and the reason was not subtle: it looked like every scam asking you to click something.

So the email is the business’s own. A wordmark at the top, a white card, one button, a signature and the company line at the foot. The signature and the company details are read from the business’s own settings, not typed into the email, so changing them in one place changes every request that goes out afterwards. A plain-text copy travels with it for mail apps that do not show HTML.

A line of your own goes above the signature — ‘do you mind mentioning the drainage work we did in January?’ — because a specific ask gets a specific review, and a template on its own reads as a mailshot.

Where UK customers actually leave reviews

Google, Facebook and Trustpilot are the obvious three. They are not the whole picture for a trade.

A plumber is reviewed on Checkatrade. A builder is on TrustATrader. Plenty of work comes through Yell and Bark. The screen used to offer Yelp — which barely exists in the UK — and none of those. It now offers nine places, including the four a British trade is actually judged on, and the same list is used everywhere the tool asks you where a review should go.

The reviews come back onto the website

A review sitting on Google does nothing for the page somebody is reading. The tool builds the HTML to put them on the site, so the reviews you collected show where a customer is deciding whether to ring.

Everything in that widget is escaped before it goes anywhere near a page. A review with an HTML tag in it once came out as code rather than words, and anything typed into a review would otherwise have run on the website showing it. It is a copy of the reviews as they stand, not a live feed, so nothing a stranger types can change a page on its own.

What it looks like in practice

The tool’s own record, since it went into use on 14 September 2026: ten requests sent, and the quickest review came back inside three minutes. The slowest of the answered ones was under the hour.

That is the difference between asking and hoping. The request goes while the customer still remembers the job, it takes them one tap, and the review is on the platform you chose rather than in a reply to an email that nobody else will ever read.

How you get it

You do not buy this on its own, and there is no monthly fee for it.

Mediatopia builds your website, and the website comes with a dashboard to run the business behind it — your enquiries, your customers, your documents, your marketing. Reviews is one screen on that dashboard. When we build the site, the tools come with it, set up with your own details and pointed at your own Google or Checkatrade page.

So the answer to ‘how do I get this?’ is: become a Mediatopia client. We design and build the website, and this is part of what you are running it with afterwards.

What that costs is on the pricing page, and you get a fixed price before any work starts.

Where it sits

Reviews is one screen of a wider system: the website, the enquiries it takes, the customers behind them and the marketing that goes back out. Asking for a review is not a separate app to log into — it is a button beside the customer who has just paid you.

If you want a website that earns its keep rather than sits there, that is the same work as the Ashton Cleaning and Bristol Hydralifts projects.

What We Built

Project development work carried out

One-Press Requests

Pick the customer and the platform, press send. Who was asked, who answered and who has not is all on one screen.

An Email That Looks Like You

The wordmark, a signature and the company line, read from your own settings — not plain words that read as spam.

Nine Places A Review Can Go

Google, Facebook and Trustpilot, plus Checkatrade, Yell, Bark and TrustATrader — where UK trades are actually judged.

Reviews On Your Own Pages

The collected reviews render as HTML for the website, escaped, so nothing typed into a review can run on your site.

Common Questions

Review Request Software FAQs

It comes with one. Mediatopia builds your website and the website comes with a dashboard to run the business behind it — enquiries, customers, documents, marketing. Reviews is one screen on that dashboard, set up with your own details when we build the site. There is no separate purchase and no monthly fee for it.

Faster than most people expect, if you ask while the job is fresh. On this tool’s own record the quickest review came back in under three minutes, and the answered ones have all been inside the hour. The ones that go unanswered are usually the ones sent days later.

Yes — nine places, and you choose per request. Google, Facebook and Trustpilot, plus Checkatrade, Yell, Bark and TrustATrader, which is where a British trade is actually reviewed. You can also collect a review directly, to show on your own site.

It carries your wordmark, your signature and your company details, taken from your own settings rather than typed into each email. That matters: a bare request with no branding reads as spam and gets deleted, which is exactly what happened to the first version of this.

That is the point of collecting them. The tool produces the HTML for your pages, so the reviews show where somebody is deciding whether to call you. Everything is escaped first, so nothing a reviewer types can run on your site.

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This comes with a Mediatopia website

Mediatopia designs and builds your website, and the website comes with the dashboard that runs the business behind it. Reviews is one of the tools on it.

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