Cleaning Company Website Design — Ashton Cleaning Case Study

Cleaning is not one service, and the searches are not one search. Somebody wanting an office cleaned and somebody wanting a sofa cleaned are two different people typing two different things.

The site is built in four families, each with its own pages beneath it. Domestic covers house, kitchen, carpet and upholstery cleaning. Commercial covers offices, schools and windows. Floors covers floor restoration — hard floors that have gone dull or worn brought back rather than replaced. Specialist covers builders cleans, deep cleansing and trauma cleaning, the jobs that need training and the right equipment.

Around them sit the pages a customer looks at before they ring: the work, the testimonials, the vacancies, three articles, and the privacy and terms pages the old page never had. Twenty-seven in all, each one able to rank for what it is about.

Pricing a clean over the phone means asking how big the room is, what the carpet is like and what the builders left behind, and being told three times that it is hard to describe.

So the corner of every page carries ‘Send a photo of the job’. A customer photographs the room, adds their postcode and a line about what needs doing, and it arrives with the photograph attached. No app, no account, nothing to register for. The photo is stored privately and used only to price that job.

Every page states its own facts inside the markup it is served with: who the business is, where it is, what each service is, the hours, the accreditations. That is what Google reads, and it is what the AI assistants people now ask read too, because they take the page as it arrives rather than waiting for scripts to run.

The menu is the full-screen one we now fit on every site — every page, including contact, one tap away, and it opens and closes with a keyboard as well as a thumb. The site went live on ashtoncleaning.co.uk in September 2026.

If you run a cleaning, maintenance or facilities business and the website is not bringing work, that is exactly the job. The self storage case study and the care provider case study are comparable projects.