Case Study

Website Design For Construction Companies

A new website for S.Morris Ltd — concrete, screed, blocks and aggregates suppliers across Somerset and Wiltshire — built around the questions a customer asks: which plant serves me, how much do I need, and how do I order.

ClientS.Morris
SectorConstruction Materials
Plants5
LocationSomerset
S.Morris construction company website designed and built by Mediatopia

About S.Morris Ltd

S.Morris specialises in construction materials, supplying aggregates, ready-mixed concrete, concrete blocks and asphalt. The business is renowned for its commitment to high standards of quality and service.

They operate two ready-mixed concrete plants in Somerset and one in Wiltshire, and their sister company Morris & Perry Ltd operates a further plant in North Somerset.

With local expertise in the trade and supply of construction materials, S.Morris offers superior value on building material requirements, supported by full product conformity and quality assurance certification — covered by BSI Kitemarks, ISO 9001 and ISO 14001 (EMS), and CE Marking as relevant.

The brief

Create a modern design to improve the overall look and feel of the website and enhance the user experience. The client asked for a mobile-friendly site, having recognised that a significant proportion of their web traffic was arriving from mobile and tablet devices that the old site did not serve well.

They also needed a straightforward way for visitors to order a delivery of ready-mixed concrete online — something the previous site had no facility for at all.

The new site answers both. A plant finder tells a customer which plant serves their postcode, and a calculator works out how much concrete or screed they need, including five per cent for wastage, then hands the figure straight into a quote request with the date and the plant. It runs on our own content management system, every page from the old site kept its address, and the few that moved redirect, so the rankings came across with it.

What We Built

Project development work carried out

Responsive Development

The layout of the design has been optimised to work with any screen size — the change the client specifically asked for, and the reason a large share of their traffic had previously bounced.

Concrete Calculator

Length, width and depth in, volume out, including five per cent for wastage, then straight into a quote request with the date and the plant.

Plant Finder

Pick a postcode area and the site says which plant serves it: Taunton, Yeovil or Amesbury.

Downloads Library

Product data, delivery, health and safety and certificate documents on one page, grouped so a site manager can find the one they need.

Construction website functionality

  • Plant finder by postcode area
  • Concrete and screed calculator
  • Quote request with the date and the plant
  • A page for each plant, with its direct number
  • Health & safety and certificate downloads

Website enhancements

  • New modern responsive web design
  • Every old page kept at its address
  • Existing content carried across, plus three new guides
  • Concrete calculator form development

Are you looking to build a similar project?

Whether you supply concrete, run a plant hire fleet or manage a construction site, the website should do the explaining so your team does not have to. Tell me what you need and I will give you a fixed price.