Recruitment Agency Website Design — LogiStaff Case Study

The easy way to build a jobs section is one page with a list on it. It is also the way to be invisible: a single page cannot rank for “HGV Class 1 driver Bridgwater” and “3.5t van driver Exeter” at the same time, because it is not about either of them.

Here every vacancy is a real page with its own address, its own title and its own description — Class 1 in Bridgwater, tanker work out of Shaftesbury, van delivery in Bodmin, Yeovil, Exeter and St Austell. Somebody searching for the job they actually want lands on the job itself rather than on a list they have to read through.

They are not static pages typed up by hand, either. The vacancy list and the vacancy pages are live components reading from the agency’s own data, so a job that is filled comes down and a new one goes up without anybody rebuilding a page.

The services are written the way a transport manager actually has the problem rather than the way an agency likes to describe it: day to day temp cover, holiday cover, sickness cover, workload management.

Alongside them sit the things that make a driver stay on the books — CPC, ADR and HIAB training, driver theory assessment, and support and advice — each on its own page rather than buried in a paragraph on a services list.

Free licence upgrades and ongoing training are given their own space on the home page, because for a driver choosing between agencies that is frequently the deciding factor and it is the sort of thing that usually ends up in small print.